A wine designed to
eliminate every opinion
but your own.


The wine world has always told us what to think about a wine, long before we’ve ever had a chance to try it for ourselves. Ratings, reviews, price and varietal all influence how good we’re supposed to think a wine tastes. So, how do we remove all of these influences?

Introducing Subjectif wine. A series of 12 varietals, identically priced and uniquely packaged in a way that only reveals what you’re drinking after you’re done drinking it. Eliminating the possibility of any external influences. And leaving the only opinion that truly matters, your own.


“We were thrilled at the overwhelming response to our first batch of Subjectif. We are currently sold out, however stay tuned for our second bottling, coming spring 2020.”

—13th Street Winery