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A wine designed to
eliminate every opinion
but your own.

 

The wine world has always told us what to think about a wine, long before we’ve ever had a chance to try it for ourselves. Ratings, reviews, price and varietal all influence how good we’re supposed to think a wine tastes. So, how do we remove all of these influences?

Introducing Subjectif wine. A series of 12 varietals, identically priced and uniquely packaged in a way that only reveals what you’re drinking after you’re done drinking it. Eliminating the possibility of any external influences. And leaving the only opinion that truly matters, your own.

 
 
 
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“We were thrilled at the overwhelming response to our first batch of Subjectif. We are currently sold out, however stay tuned for our second bottling, coming spring 2020.”

—13th Street Winery